Lina Garcia: Driving Growth and Innovation in Logistics and Sales Leadership

In today’s fast-paced business environment, leaders who combine sharp analytical thinking with people-centered strategies stand out. Lina Garcia is one such leader. Originally from Colombia and now based in Mexico City, she has built a career that blends expertise in sales, logistics, project management, and digital transformation. Currently serving as Director of Sales and Customer Service at ABC Logística, Lina Garcia exemplifies how adaptability and determination can transform industries and organizations.

This article provides a detailed look at her professional journey, highlighting her impact on companies in Latin America and beyond. From logistics innovation to digital health projects, Lina Garcia’s story is a lesson in leadership, resilience, and continuous learning.

Early Background and Education

Lina Garcia’s foundation in business and finance was shaped through rigorous academic training. She earned a Professional degree in Marketing from Politécnico Grancolombiano in Colombia (2003-2008), a starting point that gave her a deep understanding of customer behavior, branding, and market dynamics.

To expand her expertise, she pursued postgraduate studies at Universidad EAN, completing a Specialization in Project Management (2014-2015) and another in Finance (2015-2016). These programs helped her sharpen her strategic thinking, financial modeling, and operational planning skills.

Continuing her commitment to learning, Lina Garcia recently began a Master’s in Finance at Universidad Anáhuac (2024-2026) and completed specialized training in Cost Administration at Tecnológico de Monterrey (2024). This academic journey reflects her philosophy of constant improvement, ensuring she remains at the forefront of financial and operational management.

Professional Journey

ABC Logística: Leadership in Logistics and Sales

Since March 2022, Lina Garcia has been the Director of Sales and Customer Service at ABC Logística. Based in Mexico City, she leads initiatives that combine business growth with operational efficiency. Her results speak volumes:

• 22% increase in warehouse service sales (2023–2024) and 19% growth from 2022–2023.

• 4% improvement in gross profit margins through cost reclassification and multivariable pricing strategies.

• 9% growth in container inflows (2023–2024) and 21% growth in 2022–2023.

• 28% increase in revenue from value-added services such as labeling and packaging.

• Significant reductions in digital marketing costs: 63% lower CAC, 44% lower CPC, and 38% lower CPL from 2021–2022.

• Development of inbound and outbound sales initiatives for effective prospecting.

• Creation of KPI dashboards in Google Data Studio to enhance decision-making in customer service and operations.

Her ability to merge sales strategies with data-driven insights shows why she has become a respected figure in B2B logistics. She has not only improved revenues but also built sustainable systems for long-term growth.

Salud Interactiva: Digital Health Innovation

From 2020 to 2022, Lina Garcia served as Deputy Director of Marketing and Digital Projects at Salud Interactiva S.A. de C.V.. In this role, she delivered remarkable results, including:

• 114% growth in digital health card sales (2019–2020) and 35% growth (2020–2021).

• Reduced cost per acquisition (CPA) from $17 USD to $8 USD in 2020.

• 40% increase in website traffic in 2020.

• Launch of two sales bots on Messenger and WhatsApp within two months.

• Oversight of two telemedicine platform launches and integration of digital bots with omnichannel systems.

Her leadership demonstrated the power of combining digital innovation with healthcare services, paving the way for accessible telemedicine solutions in Mexico.

Grupo Sports World: Building Project Management Offices

At Grupo Sports World (2018–2020), Lina Garcia created the Project Management Office (PMO) for the IT department overseeing a network of more than 60 gyms across Mexico. Managing a portfolio worth over 20 million USD, she standardized processes, implemented ERP and CRM systems, and guided teams of more than 70 administrative and 300 operational staff.

This role underscored her expertise in large-scale project management, making her a reliable leader in both corporate and operational contexts.

2Secure: Expansion in Cybersecurity Services

As Director of Expansion and Project Manager at 2Secure (2018–2019), Lina Garcia validated the company’s viability in Mexico within just three months. She spearheaded security projects for 13 clients across the finance, insurance, and automotive sectors. Her ability to adapt services for the local market helped 2Secure establish a strong presence.

TOMi Inc: International Experience in India

Lina Garcia broadened her global experience as Country Manager in India for TOMi Inc. in 2017. She managed budgets, negotiated contracts, and secured distribution agreements in Delhi and Bangalore. She also led market research for private and public schools, helping the company align its educational technology platform with India’s unique market needs.

IFX Networks, Autoniza, and Alciautos: Early Career Success

Her earlier roles include:

• Senior Sales Consultant at IFX Networks (2014–2016) in Bogotá, generating over $350,000 USD in sales in one fiscal year.

• Project Manager and Spare Parts Head at Autoniza – Chevrolet (2011–2012), where she created a new body shop department and achieved $270,000 USD in sales in just five months.

• Director of Sales and Marketing at Alciautos Mazda (2008–2010), where she managed a team of 17 and increased sales significantly across Mazda and Renault dealerships.

These positions helped her build the foundation of her expertise in sales, financial planning, and business strategy.

Skills and Strengths

Lina Garcia’s career reflects a broad range of skills, including:

• Sales Leadership: Proven ability to grow revenues and manage complex sales processes.

• Financial Acumen: Expertise in pricing strategies, cost management, and P&L analysis.

• Project Management: Building and leading PMOs, overseeing multimillion-dollar budgets, and applying frameworks like SAFe.

• Digital Transformation: Implementation of CRM, ERP, telemedicine platforms, and chatbots.

• Team Development: Designing training programs, mentoring staff, and leading large cross-functional teams.

• Strategic Innovation: Creating systems and strategies that adapt to changing markets.

Lina Garcia in Her Own Words

In her own description, Lina Garcia is someone who “returned to what she does best: selling.” For her, sales is more than numbers; it’s about solving complex needs “without drama.” She describes finance as her hobby, enjoying cost analysis, pricing strategies, and cash flow projections. Her personal drive combines passion for numbers with a focus on people and results.

Personal Traits and Interests

Outside of work, Lina Garcia enjoys running, a discipline that reflects her energy, perseverance, and resilience. This balance of personal wellness and professional ambition underscores her holistic approach to leadership.

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Conclusion

From Bogotá to Mexico City, and even New Delhi, Lina Garcia has demonstrated a career defined by adaptability, growth, and leadership. Her trajectory—from early sales roles to international management and now leading logistics sales at ABC Logística—illustrates the power of vision combined with execution.

For organizations seeking leaders who can drive sustainable growth, innovate with technology, and inspire teams, Lina Garcia stands as a role model. Her story is not just about professional success, but about embracing challenges, learning continuously, and turning numbers into opportunities.