Smith Entertainment Group (SEG) is a powerhouse investment firm rooted deeply in Utah’s vibrant sports, entertainment, real estate, and technology culture. Founded in 2020 and headquartered in Salt Lake City, SEG has rapidly expanded its portfolio, transforming the regional landscape while driving economic growth and community engagement. With an employee base of between 501 and 1,000 professionals, SEG has established itself as a dynamic spectator sports and entertainment player focused exclusively on Utah-centric ventures.

This article explores Smith Entertainment Group’s impressive portfolio, its strategic vision for Utah, and why it has become a key driver in shaping the state’s sports and entertainment industry.

A Diverse and Expansive Portfolio

Smith Entertainment Group boasts an extensive and diverse portfolio encompassing multiple professional sports franchises, venues, media assets, and business enterprises. The group’s holdings are a testament to its commitment to fostering Utah’s community and economy.

Major Sports Franchises

• Utah Jazz (NBA): As the proud owner of the Utah Jazz, SEG oversees one of the NBA’s most respected teams, which commands a passionate fan base and a prominent role in the state’s sports culture.
• Utah Hockey Club (NHL): In 2024, SEG was granted an NHL expansion franchise, establishing the Utah Hockey Club. This marks a new era for professional hockey in Utah, with the team playing at the Delta Center.
• Real Salt Lake (MLS) & Real Monarchs (MLS NEXT Pro): SEG’s soccer involvement extends to the top-tier MLS team and its developmental squad, fueling the sport’s growing popularity in the region.
• Utah Royals (NWSL): SEG champions women’s professional soccer through the Utah Royals, contributing to greater inclusivity and diversity in sports.
• Salt Lake City Stars (NBA G League): Acting as the NBA G League affiliate of the Jazz, this team is pivotal in developing basketball talent locally.
• Utah Jazz Gaming (NBA 2K League): SEG has also embraced the burgeoning esports sector with a competitive team in the NBA 2K League, blending technology with sports entertainment.

Key Venues and Media

• Delta Center (Vivint Arena): The iconic home arena for the Utah Jazz and Utah Hockey Club is undergoing a transformative renovation to accommodate basketball and hockey seamlessly.
• The Shops at South Town: A popular retail destination SEG owns, adding a commercial real estate dimension to its portfolio.
• SEG Media: A media division focusing on content creation and promotion of SEG’s sports and entertainment assets.

Utah-Centric Ventures

Smith Entertainment Group’s focus on Utah extends beyond sports to real estate and technology investments that align with its mission to enhance the state’s economic and cultural footprint.

Strategic Vision: Building a Sports, Entertainment, and Culture District in Utah

One of SEG’s most ambitious projects is the creation of a unified sports, entertainment, culture, and convention district in downtown Salt Lake City. To spearhead this redevelopment, the company acquired 6.5 acres of land, including a significant portion of the Salt Palace Convention Center.

Redevelopment Goals

• Modernizing Venues: The Delta Center renovation aims to transform the arena into a state-of-the-art dual-use facility for NBA basketball and NHL hockey, featuring innovative seating and infrastructure upgrades.
• Expanding Economic Impact: The district is expected to generate an estimated $105 million annual economic value for Salt Lake County, driving tourism, events, and business growth.
• Community Focus: SEG plans to integrate affordable housing, public art, workforce development programs, and youth engagement initiatives as part of the redevelopment to ensure broad community benefits.
• Hosting the 2034 Winter Olympics: With Utah slated to host the Winter Olympics, SEG’s developments position Salt Lake City as a premier global destination for sports and entertainment.

Philanthropy and Community Engagement

Smith Entertainment Group is not just about business growth; it has a strong philanthropic arm through the SEG Foundation. This 501(c)(3) nonprofit focuses on enriching communities across Utah.

SEG Foundation Initiatives

• All In On Utah Campaign: Monthly campaigns during Utah Jazz and Utah Hockey Club seasons spotlight different organizations and causes. The campaign invites fans, players, and executives to engage actively in community service.
• Supporting Education: For instance, in its October initiative, the foundation fulfilled over 100 teachers’ wish lists across 100 schools, supplying essential classroom materials.
• Broader Impact: The foundation supports various causes that improve lives, demonstrating SEG’s commitment to social responsibility.

Why Smith Entertainment Group Matters for Utah

Economic Driver

SEG’s investments represent billions in capital development, creating thousands of jobs, revitalizing downtown Salt Lake City, and increasing tourism and local business revenues. The group’s strategic focus on integrated urban development models elevates Utah’s profile nationally and internationally.

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Enhancing Fan Experience

By modernizing arenas and launching esports and gaming teams, SEG caters to a broad and diverse audience. Innovative amenities and digital engagement are redefining how Utahns experience sports and entertainment.

Commitment to Sustainability and Community

SEG emphasizes sustainable development and inclusive community programs, fostering long-term benefits for residents while balancing economic growth with social equity.

Looking Forward: The Future of Smith Entertainment Group

With ongoing projects like the Delta Center renovation and Salt Palace redevelopment, SEG’s vision extends beyond immediate gains. The upcoming 2034 Winter Olympics offer Utah a platform to showcase these developments on the world stage. Smith Entertainment Group’s role as an investor, operator, and community partner ensures it will remain a vital force in shaping the region’s future.

Connect with Smith Entertainment Group

For those interested in learning more or following SEG’s latest updates, their Official LinkedIn page offers insights into company news, projects, and opportunities.

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Conclusion

Smith Entertainment Group exemplifies how strategic investment and visionary leadership can transform a region’s cultural and economic landscape. Focused on Utah, SEG’s commitment to sports, entertainment, real estate, and community engagement drives growth, innovation, and inclusivity. As SEG expands its footprint, Utah is poised to become a premier hub for professional sports, entertainment, and urban development.