Falon Brown: A Dynamic Communications Professional Shaping Baton Rouge’s Narrative

In today’s fast-paced media and political landscape, effective communication is essential for connecting communities and building trust. One rising star in this field is Falon Brown, a skilled communications professional whose career reflects dedication, adaptability, and a passion for public service. From her early days as a television reporter to her current role as Press Secretary for Mayor-President Sid Edwards of East Baton Rouge, Brown exemplifies how storytelling and strategic communication can drive positive impact. This article examines her career trajectory, educational background, key roles, and the effect she has on shaping public discourse in Baton Rouge.

Early Life and Education

Falon Brown was born on 7 October 1997, making her 27 years old as of 2025. She grew up in Louisiana, laying the groundwork for a strong connection to her home state and community. Brown attended Louisiana State University (LSU), where she studied Broadcast Journalism from 2016 to 2020. During her academic tenure, she not only excelled in her studies but also actively engaged with LSU Tiger TV, a student-run broadcast station, where she honed her skills in reporting, video editing, and social media management.

Her time at LSU provided more than just theoretical knowledge—it offered practical experiences that would define her professional path. At LSU Tiger TV, Brown progressed through multiple roles, including Entertainment Reporter, Entertainment Director, and Social Media Director, where she managed teams and content that helped build her leadership and storytelling capabilities.

Career Beginnings: The Broadcast Journalism Foundation

After graduating from LSU, Falon Brown began her professional career in 2020 at WBRZ-TV, a prominent local television station in Baton Rouge. She spent nearly five years there, covering a broad spectrum of stories, from breaking news and traffic updates to community issues and local government affairs.

As a multimedia journalist and traffic reporter, Brown quickly learned how to work under pressure, communicate complex information clearly, and connect with viewers on a human level. Her journalism was not just about relaying facts but about telling stories that mattered to the people of Baton Rouge. She covered topics such as anti-gun violence advocacy, local government policies, and community events—each story crafted to resonate with the public.

During her time at WBRZ, she also appeared on Louisiana Public Broadcasting/Louisiana Educational TV Authority’s program, Louisiana Public Square. In January 2020, Brown contributed as a panel member, discussing the growing issue of vaping among Louisiana’s youth and offering a Gen Z perspective on this public health challenge. This experience showcased her ability to bridge generational gaps and offer insightful commentary that extends beyond traditional reporting.

Transition to Public Service: Office of Mayor-President Sid Edwards

In early 2025, Falon Brown transitioned from journalism into public service, taking on the role of Press Secretary for Mayor-President Sid Edwards of East Baton Rouge. This move marked a significant shift, one that was well-suited to her communication expertise and passion for community engagement.

As Press Secretary, Brown serves as the primary liaison between the Mayor’s office and the public, media, and other stakeholders. Her responsibilities are multifaceted and critical to the city’s messaging and public relations. Key duties include:

• Writing press releases, speeches, and public statements on behalf of Mayor Sid Edwards.
• Managing media relations and coordinating interviews to ensure accurate and timely information dissemination.
• Crafting strategic communication plans for major city initiatives, such as infrastructure projects, public safety programs, economic development, and community outreach.
• Responding to media inquiries and facilitating briefings to keep public discourse transparent and informed.
• Collaborating closely with various city departments and external partners to maintain message consistency.
• Leading crisis communication efforts during emergencies or high-profile events.
• Overseeing the Mayor’s public platforms, including social media channels and digital content.

Brown’s role blends storytelling prowess with civic responsibility. She uses her deep understanding of the media landscape to help move Baton Rouge forward—one message at a time.

Skills and Professional Growth

Falon Brown’s skill set extends beyond traditional journalism and public relations. She is proficient in multimedia journalism (MMJ), video editing, social media strategy, news writing, and on-air broadcasting. Her early work as a traffic reporter taught her how to deliver clear and concise updates in real-time, while her tenure as an entertainment director at LSU Tiger TV refined her leadership and content creation skills.

Her ability to adapt to various communication platforms—whether television, digital, or social media—makes her an invaluable asset to any team. Brown’s communication style is characterized by clarity, empathy, and a strong focus on community needs, which has earned her trust from both colleagues and the public.

Community Engagement and Impact

Throughout her career, Falon Brown has demonstrated a commitment to using communication as a tool for community empowerment. Whether reporting on local government policies or shaping the messaging of the Mayor’s office, she centers the voices and concerns of Baton Rouge residents.

Her public service role places her at the heart of civic engagement efforts, where she helps facilitate dialogue between elected officials and the citizens they serve. In a city like Baton Rouge, where issues such as infrastructure development, public safety, and economic growth are ongoing challenges, effective communication is key to fostering transparency and collaboration.

Personal Life and Outlook

While Falon Brown maintains a professional public profile, she is known for striking a balance between her career and a fulfilling personal life. She is in a relationship with Braulio Millalaf, and together they share their home with a dog named Sonny Rae Littlefield. Brown’s Louisiana roots and community-oriented mindset fuel her drive to make meaningful contributions to her hometown.

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Conclusion: A Communications Leader on the Rise

Falon Brown’s journey from a university student with a passion for storytelling to the Press Secretary for a major city’s Mayor-President reflects her dedication, talent, and vision. Her blend of journalism expertise and strategic communication skills uniquely positions her to influence public understanding and civic participation in Baton Rouge.

In an era where information is abundant but trust is scarce, professionals like Brown play a crucial role in shaping narratives that inform, inspire, and unite communities. Her career trajectory exemplifies the power of clear and compassionate communication, highlighting the growing importance of media-savvy leadership in government.

As Baton Rouge continues to evolve, Falon Brown’s work will undoubtedly remain integral to connecting people with the stories, policies, and initiatives that shape their city’s future.