Erin Murray: A Dynamic Marketing Leader Driving Innovation and Growth

Erin Murray is a seasoned marketing professional with over a decade of experience leading teams, driving brand strategy, and executing high-impact marketing initiatives. Currently serving as the Senior Director of Marketing at PAR Retail, formerly known as Stuzo, Erin has consistently demonstrated the ability to foster innovation, build strong marketing frameworks, and collaborate across teams to drive business growth. Her journey through multiple industries and companies showcases her adaptability and passion for connecting brands with their audiences in meaningful ways.

Erin Murray’s Educational Foundation

Erin Murray’s impressive career is rooted in a solid educational background. She earned her marketing degree from the Wisconsin School of Business at the University of Wisconsin-Madison. During her time there, she was actively involved in various student organizations, including the Wisconsin Alumni Student Board and the Big Ten Leadership Network, which helped shape her leadership skills and industry knowledge.

Additionally, Erin further broadened her horizons with international exposure, attending American Anglo University in Prague. This global perspective has contributed to her nuanced understanding of diverse markets and customer needs, a vital asset in today’s interconnected business landscape.

Early Career: Marketing Werks and Building Foundations

Erin’s professional journey began at Marketing Werks, where she worked from 2012 to 2015 in roles that laid the groundwork for her marketing expertise. Starting as an Account Coordinator, she managed activations for major NFL marquee events, including the Super Bowl and Pro Bowl, gaining experience in large-scale event coordination and client management.

Promoted to Account Manager, Erin played a key role in executing strategic campaigns for high-profile clients, including Verizon and P&G. Her responsibilities included overseeing event logistics, managing multiple committees, and working closely with agencies to ensure seamless campaign execution. These formative years enabled Erin to refine her skills in event marketing, creative direction, and strategic planning, laying the groundwork for her future leadership roles.

Growth and Leadership at Boa Technology

From 2015 to 2019, Erin Murray held progressively senior leadership roles at Boa Technology, a company recognized for its innovative closure solutions. Beginning as an Associate Marketing Manager for Events and Trade, she managed event strategies that translated brand messaging into impactful consumer and trade show experiences.

Rising to the position of Brand Manager, Erin was responsible for ensuring global consistency in brand standards, positioning, and messaging. She successfully launched a new international website that significantly boosted organic traffic and conversion rates. Her efforts in managing PR and collaborating cross-functionally resulted in a 40% growth in media impressions over two years, showcasing her ability to elevate brand presence and influence market perception on a global scale.

Strategic Impact at Skupos Inc.

Erin’s next career chapter was with Skupos Inc., a high-growth B2B SaaS company focused on retail and CPG analytics. As Director of Marketing from 2021 to 2023, Erin built and led a marketing team responsible for demand generation across multiple verticals, delivering campaigns with an impressive average ROI of 250%.

She spearheaded brand development for a consumer-facing app, guiding everything from naming to go-to-market strategies. Her leadership in event strategy generated $ 700,000 in pipeline revenue and significantly boosted brand awareness. Erin also collaborated closely with sales and field teams, ensuring marketing efforts were tightly aligned with business goals. Her data-driven approach to marketing communications optimized product adoption and enhanced program performance, solidifying her reputation as a results-oriented marketing leader.

Leading Marketing at PAR Retail (Formerly Stuzo)

Since September 2023, Erin Murray has been the Senior Director of Marketing at PAR Retail, which was formerly Stuzo, until its acquisition by PAR Technology in March 2024. PAR Retail specializes in loyalty and digital engagement software for convenience and fuel retailers operating in the B2B SaaS space.

In this role, Erin is responsible for devising and executing comprehensive marketing strategies that drive growth and increase market penetration. She leads efforts in positioning, key messaging, content creation, and demand generation to ensure consistent communication across all initiatives.

Her leadership encompasses managing a diverse team that spans demand generation, product marketing, content, events, and marketing operations. Erin actively collaborates with sales, product, and customer success teams to align marketing initiatives with broader company objectives. Her strategic focus on key performance indicators and data-driven marketing has been crucial in measuring and optimizing campaign effectiveness.

Erin Murray’s Marketing Philosophy and Leadership Style

Erin Murray is recognized for her passion for innovation and her drive to help brands connect deeply with their end-users. She thrives on new challenges and values collaboration, whether it’s empowering her team or partnering with stakeholders across the organization.

A strong communicator, Erin embodies transparency and agility, frequently diving headfirst into new projects with a hands-on approach. She believes that marketing is not just about promotion but about creating meaningful experiences that resonate with customers and deliver tangible business outcomes.

Her leadership style emphasizes team growth and development, fostering an environment where creativity and accountability coexist. Erin’s ability to lead through influence and build consensus has helped her successfully navigate complex B2B landscapes and drive impactful marketing results.

Skills and Expertise

Throughout her career, Erin Murray has developed expertise in a wide array of marketing disciplines, including:

• Brand Strategy and Positioning: Crafting clear, consistent brand messages that align with business goals.
• Demand Generation: Driving pipeline growth through targeted campaigns and multi-channel marketing.
• Content Creation: Developing compelling content that supports sales enablement and customer engagement.
• Event Marketing: Planning and executing large-scale events and trade shows to boost brand visibility.
• Marketing Operations: Streamlining processes and implementing automation for efficient campaign management.
• Cross-functional Collaboration: Partnering with sales, product, and customer success to align strategies.

These skills, combined with her data-driven mindset and creative direction, enable Erin to deliver marketing programs that achieve both brand awareness and revenue growth.

Also Read: Paula Crawford, A Dedicated Human Resources Leader at Andronaco Industries

Conclusion: Erin Murray’s Ongoing Impact

Erin Murray’s career journey—from her early roles at Marketing Werks through to her leadership at PAR Retail—reflects a trajectory of consistent growth, strategic thinking, and passion for marketing excellence. Her ability to lead teams, innovate in competitive markets, and drive measurable business outcomes positions her as a valuable leader in the B2B SaaS and technology sectors.

As PAR Retail continues to expand its digital engagement solutions for retailers, Erin’s marketing leadership will undoubtedly play a pivotal role in shaping the company’s brand presence and market success. For anyone interested in modern marketing leadership and B2B growth strategies, Erin Murray’s career offers valuable lessons in innovation, collaboration, and results-driven marketing.