Madison Kelly: A Trailblazing Creative Executive Shaping the Future of Animation and Family Entertainment

When it comes to innovative storytelling in the world of animation and family entertainment, Madison Kelly stands out as a dynamic force. With over a decade of experience working with some of the biggest names in the industry, Madison Kelly has steadily risen through the ranks to become a leading Creative Executive and Producer at Moonbug Entertainment. Her journey, marked by creativity, dedication, and a passion for captivating audiences, reflects her commitment to shaping children’s media with heart and vision.
Who is Madison Kelly?
Madison Kelly is a seasoned creative executive and producer based in Los Angeles, California. With a rich background in animation, television, and digital content development, she has contributed to numerous successful projects and companies, helping bring beloved characters and stories to life. Currently, she serves as a Creative Executive & Producer at Moonbug Entertainment, where she oversees some of the most popular and award-winning children’s programming.
Educational Foundations: California State University, Fullerton
Madison Kelly’s professional journey began with a solid educational foundation at California State University, Fullerton. She earned a Bachelor of Arts degree in English, complemented by a minor in Radio, Television, and Film. This academic background provided her with a strong understanding of storytelling techniques, media production, and communication skills essential for the entertainment industry.
Her time at Cal State Fullerton was marked not only by academic achievements but also by practical exposure to media production, allowing her to merge theoretical knowledge with real-world applications. This blend of skills laid the groundwork for her successful career in animation and creative development.
Rising Through the Ranks: Early Career and Experience
Production Assistant at Nickelodeon
Madison Kelly’s professional path began in 2013 as a Production Assistant on the hit Nickelodeon show Sam & Cat. This role provided her with valuable experience in television production, enabling her to understand the intricacies of managing sets, coordinating teams, and supporting the creative process in a fast-paced environment.
Administrative Assistant at DreamWorks Animation
Following her start at Nickelodeon, Madison moved to DreamWorks Animation as an Administrative Assistant in Research & Development. Here, she was exposed to the cutting-edge of animation technology and creative development, deepening her appreciation for innovation in storytelling and media creation.
Executive Assistant to EVP at Paramount Animation
From 2014 to 2015, Madison worked as Executive Assistant to the Executive Vice President of Development & Production at Paramount Animation. This role positioned her close to the decision-making processes and strategic planning necessary to develop major animation projects. It was a critical step that significantly enhanced her understanding of production pipelines, talent management, and the business side of the entertainment industry.
Production Coordinator at Sony Pictures Animation
Between 2015 and 2017, Madison served as a Production Coordinator at Sony Pictures Animation, where she further honed her project management skills. Coordinating between creative teams and production schedules, she played a pivotal role in ensuring the smooth delivery of animated features and series, effectively managing timelines and resources.
Coordinator at Verizon Go90 Original Content
In 2017, Madison transitioned into the digital content space as a Coordinator for Verizon’s go90 Original Content. This experience broadened her perspective on new media platforms and the growing importance of streaming content, positioning her at the forefront of the evolving entertainment landscape.
Manager of Creative Development at Gaumont
Before joining Moonbug Entertainment, Madison was Manager of Creative Development for Animation & Family at Gaumont from 2018 to 2021. At Gaumont, a renowned French production company with a global footprint, she was responsible for nurturing creative ideas, developing scripts, and guiding projects through early development stages. Her role was essential in shaping family-friendly content that resonates internationally.
Leadership at Moonbug Entertainment
A Creative Executive & Producer Role
Since June 2021, Madison Kelly has been a Creative Executive and Producer at Moonbug Entertainment, a global leader in kids’ digital media. Moonbug is celebrated for its innovative content and beloved brands, including CoComelon, Blippi, and Little Baby Bum.
In her current role, Madison leads creative projects from concept through production, working closely with writers, animators, and marketing teams to ensure the delivery of engaging and educational content. Her leadership helps maintain Moonbug’s reputation as a trusted source of quality children’s programming.
Award-Winning Contributions
Madison’s work at Moonbug has earned significant industry recognition. Notably, she was part of the team behind Blippi & Meekah’s Road Trip Podcast, which won the 2024 Signal Award for Best Kids Podcast and Best Road Trip Podcast. Additionally, Blippi Wonders received the 2023 Telly Award for Best Animation Series, showcasing the impact of her creative vision in the kids’ entertainment space.
Impact on Children’s Entertainment
Her contributions extend beyond entertainment value; Madison’s projects emphasize education, inclusion, and positive social messages. Her leadership helps foster content that supports children’s development and learning while keeping them entertained with fun, relatable stories.
The Path Forward: Industry Influence and Vision
Madison Kelly’s trajectory reflects the changing landscape of media consumption and production. She combines traditional animation expertise with an understanding of digital platforms, helping brands transition smoothly into the streaming era. Her work emphasizes the importance of creating high-quality content tailored to young audiences and the vital role of storytelling in early childhood development.
As Moonbug Entertainment expands globally, Madison’s role becomes even more critical. She helps navigate cultural nuances and diverse audience preferences, ensuring content is both globally accessible and locally relevant.
Volunteering and Community Involvement
Beyond her professional work, Madison Kelly has demonstrated a commitment to giving back. Earlier in her life, she volunteered as a Junior Recreation Leader for the Newport Mesa Unified School District for three years. This experience working with children in community programs underscores her genuine dedication to youth development and education.
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Summary: Madison Kelly’s Legacy in Animation and Family Media
Madison Kelly embodies the modern creative executive—one who blends creativity with strategic leadership and a deep understanding of the audience. From her education at California State University, Fullerton, to her early career roles at Nickelodeon, DreamWorks, and Paramount, and on to senior roles at Gaumont and Moonbug Entertainment, she has steadily shaped a career focused on enriching children’s lives through storytelling.
Her work exemplifies the fusion of traditional animation principles with new media innovations, producing content that wins awards and captures hearts. As she continues to lead at Moonbug Entertainment, Madison Kelly’s influence on the industry and young viewers alike is sure to grow, making her a key figure in the future of children’s entertainment.